I’m a former plant killer and killer marketing strategist
Why am I talking to you about Plants?
Well, I've killed a lot of them (like, a lot). And it turns out, keeping plants alive means understanding their environment and how it's impacted by external elements. Marketing is much the same. Having a marketing strategy that moves the needle for your business is like knowing what your plant needs to grow stronger.
What I do
(and do well)
Create marketing strategies and lead teams through the execution process.
Positioning for challenger brands
Create and optimize project management systems to support teams without creating overwhelm.
Killer marketing strategist
✴︎
Professionally Certified Marketer
✴︎
Killer marketing strategist ✴︎ Professionally Certified Marketer ✴︎
Marketers have one job: be relentlessly relevant.
I believe that marketing is one of the cornerstones of successful businesses. I believe your brand touches every part of your organization and should be the measuring stick by which you make all decisions. I’m passionate about creating marketing strategies that move the needle for your business.
The latest in my 14 years of marketing experience:
Director of Marketing, PayRecs
May 2021 - Present
Responsible for building foundational elements of marketing and brand strategy. Identify sales enablement needs and create materials. Assisted in onboarding and launching first five financial institutions onto PayRecs platform.
Professionally Certified Marketer
September 2019 - Present
American Marketing Association
Marketing management with studies across strategy, research, analytics, pricing, customer segmentation, and product positioning.
Authentic Branding & Marketing
January 2020 - May 2021
Owner creating small business marketing thought leadership content to promote services which included brand and marketing strategies for small business owners. Worked with small marketing teams and solopreneurs.
Marketing Manager Centris FCU
June 2011 - January 2020
Closed 2019 with $43m in sales supported by 40 fully integrated, internally developed creative campaigns. Led internal marketing team through creative and advertising process. Managed budget of $2.5m, team of three. Worked directly with CMO and business unit owners to determine strategic marketing needs. Coordinated campaigns based on progress toward corporate goals.
